{"id":704,"date":"2021-08-20T10:36:02","date_gmt":"2021-08-20T10:36:02","guid":{"rendered":"https:\/\/face44.com\/blog\/?p=704"},"modified":"2022-03-03T14:22:34","modified_gmt":"2022-03-03T14:22:34","slug":"personal-branding-what-should-you-know","status":"publish","type":"post","link":"https:\/\/face44.com\/blog\/personal-branding-what-should-you-know\/","title":{"rendered":"Personal Branding: What should you know?"},"content":{"rendered":"

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Everyone has a personal brand, even you!\u00a0<\/span><\/p>\n

Personal branding is a must in today\u2019s era. To have a distinctive standing amongst others, build your unique identity over time so that you can sell off your skills or market yourself – the right way!<\/span><\/p>\n

On the surface, it\u2019s all about how your name appears on search engines like Google or Bing, how these platforms show different results when someone searches for your name, or more importantly, a particular skill set or a key phrase that shows up your name because you have mentioned those skills on your social platforms.\u00a0<\/span><\/p>\n

Everything associated with you, your name, skills, education, achievements, or more, is part of your personal branding. In a nutshell,\u00a0 your personal brand refers to how you promote yourself. Use your name professionally across all online platforms that you use; having a <\/span>unamusedperson@abc.com<\/span><\/a> email address isn\u2019t going to shine a light on your personal brand. So, if you have such a gloomy email, change it ASAP!<\/span><\/p>\n

You use your personal branding to differentiate yourself from others. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly exceed. Effectively building up your personal brand is the way onward.\u00a0<\/span><\/p>\n

Before we start on how you can constructively plan out your personal brand, you need to understand that personal brand-builders always have niched-down skills, are strategic, and most importantly, consistent.<\/span><\/p>\n

Let\u2019s roll the dice and dig in further to explore more about personal branding, the practical steps involved, why you should have one, and what to do about it.<\/span><\/p>\n

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Why Should You Build A Personal Brand?<\/b><\/h2>\n

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Since your personal brand truly captures the essence of who you are and what you can bring to the table, it creates a solid foundation for crafting powerful connections and attracting leads for new possible opportunities.\u00a0<\/span><\/p>\n

In 2020, approx. 43% of the US workforce is comprised of freelancers. Imagine the possibilities. Having a freelance profile on any of the top trending freelancing platforms is a significant part of personal branding, especially in today\u2019s rapidly evolving digital world. A personal brand can help you land potential clients and brings in a larger paycheck. Moreover, you can also use your freelancer\u2019s profile as a portfolio, it will help strengthen your credibility and trustworthiness.<\/span><\/p>\n

That\u2019s not it; solidify your social media presence. Not by sharing memes – you don\u2019t want to be known as a meme master anyway, but by sharing your ideas, thoughts, future aspirations, and anything solid that resonates with your personal brand. LinkedIn and Twitter are great social platforms to have a strong presence.\u00a0\u00a0<\/span><\/p>\n

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Steps to Build Up Your Personal Brand<\/b><\/h2>\n

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\u00a0<\/h4>\n

1. Figure out who you are and what you want to accomplish<\/strong><\/h4>\n

Be authentic and honest about yourself, your skill set, ambitions, ideas, and what you can offer under your services. Of course, it\u2019s not a piece of cake for everyone, and it often feels critical to determine the answers. But you can try to identify your selling points, use the following questions as a starting point and self-evaluate yourself.<\/span><\/p>\n